Produkt
Klappentext
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Details
Weitere ISBN/GTIN9783110281040
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format HinweisDRM Adobe
FormatE107
Verlag
Erscheinungsjahr2013
Erscheinungsdatum25.06.2013
Auflage1. Auflage
ReiheIFLA Publications
Reihen-Nr.159
SpracheEnglisch
Illustrationen82 b/w ill., 40 b/w tbl.
Artikel-Nr.1097235
Rubriken
Genre9200