Produkt
KlappentextThe dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Dr. Jan H. Schumann obtained his doctorate with Prof. Dr. Florian v. Wangenheim at the Technische Universität München.
Dr. Jan H. Schumann obtained his doctorate with Prof. Dr. Florian v. Wangenheim at the Technische Universität München.
Details
Weitere ISBN/GTIN9783834983794
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis1 - PDF Watermark
FormatE107
Verlag
Erscheinungsjahr2009
Erscheinungsdatum16.11.2009
Auflage2009
Seiten265 Seiten
SpracheEnglisch
IllustrationenXXXII, 265 p. 14 illus.
Artikel-Nr.1468997
Rubriken
Genre9200