Produkt
KlappentextThe authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany
Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany
Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany
Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany
Details
Weitere ISBN/GTIN9783834964458
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis1 - PDF Watermark
FormatE107
Verlag
Erscheinungsjahr2011
Erscheinungsdatum30.09.2011
Auflage2012
SpracheEnglisch
IllustrationenVIII, 455 p. 109 illus.
Artikel-Nr.1637513
Rubriken
Genre9200