Produkt
KlappentextWhen it comes to persuasion, success can begin before you say a word.In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn t just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of pre-suasion , where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say yes even before they are asked. It s a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It s also a supremely practical guide to enhancing your powers of influence.NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLERINC. 'BEST SALES AND MARKETING BOOK OF 2016'A FINANCIAL TIMES 'BEST BOOK OF 2016'