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From Science to Startup

E-BookPDF1 - PDF WatermarkE-Book
243 Seiten
Englisch
Springer Nature Switzerlanderschienen am13.04.20161st ed. 2016
This book charts the experiences, pitfalls and knowledge behind leading scientific ideas to successful startups. Written by one of Switzerland's top serial entrepreneurs, this book is a must-read for scientists and academicians who want to see their idea turn into a product and change the market. It is also pertinent for finance and business professionals who aspire to become technology entrepreneurs. Starting with personal qualities of an entrepreneur, Anil Sethi discusses successful ideas, technology evaluation, team formation, patents and investor expectations. To guide the entrepreneur, this book also analyzes deal closing, equity conversion and ideal exit strategies to follow. Ultimately Anil Sethi reveals the 'inside track' which helps understand what drives entrepreneurs and what they wouldn't admit.





Anil Sethi is a serial entrepreneur, founder of Swiss Extension, who also founded Flisom, one of the leading flexible PV companies in the world.  Anil took the technology from an idea at the Federal Institute of Technology in Zurich, changing it to become a real company. He then led the company as the CEO and CFO from its inception in 2005 to 2012.  He led three rounds of funding and built a team of over 20 people to transition the technology to market.

Anil was recognised for his efforts by way of honours by various entities along the way.  These included being honoured as a Technology Pioneer by the World Economic Forum and an invitation to attend WEF in Davos in 2007.  He was also invited to be part of the delegation led by President Doris Leuthard in 2010 to Washington, to help the US in clean-energy related employment generation.  Bilan also recognised Anil as one of Switzerland's 300 most influential people in 2010.



Under Anil's leadership, his debut company Flisom received several awards.  These included:

Pioneer Prize: a technical project (Swiss) on the threshold of market entry is granted this award by the Zurich Kantonal Bank.  It
is awarded based on excellence in the transfer between science and industry, creativity, innovation, value, marketability and social relevance.


Red Herring award: Red Herring selects 100 world-class start-up companies in Europe, or, as they put it, '100 reasons why Europe can compete with the US'.

Anil has been invited by various forums in Europe, Asia and the US as a speaker, including at the EU's Energy R&D policy in Brussels in 2011 and at the Global Summit on Innovation and Entrepreneurship in Dubai.mehr
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E-BookPDF1 - PDF WatermarkE-Book
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Produkt

KlappentextThis book charts the experiences, pitfalls and knowledge behind leading scientific ideas to successful startups. Written by one of Switzerland's top serial entrepreneurs, this book is a must-read for scientists and academicians who want to see their idea turn into a product and change the market. It is also pertinent for finance and business professionals who aspire to become technology entrepreneurs. Starting with personal qualities of an entrepreneur, Anil Sethi discusses successful ideas, technology evaluation, team formation, patents and investor expectations. To guide the entrepreneur, this book also analyzes deal closing, equity conversion and ideal exit strategies to follow. Ultimately Anil Sethi reveals the 'inside track' which helps understand what drives entrepreneurs and what they wouldn't admit.





Anil Sethi is a serial entrepreneur, founder of Swiss Extension, who also founded Flisom, one of the leading flexible PV companies in the world.  Anil took the technology from an idea at the Federal Institute of Technology in Zurich, changing it to become a real company. He then led the company as the CEO and CFO from its inception in 2005 to 2012.  He led three rounds of funding and built a team of over 20 people to transition the technology to market.

Anil was recognised for his efforts by way of honours by various entities along the way.  These included being honoured as a Technology Pioneer by the World Economic Forum and an invitation to attend WEF in Davos in 2007.  He was also invited to be part of the delegation led by President Doris Leuthard in 2010 to Washington, to help the US in clean-energy related employment generation.  Bilan also recognised Anil as one of Switzerland's 300 most influential people in 2010.



Under Anil's leadership, his debut company Flisom received several awards.  These included:

Pioneer Prize: a technical project (Swiss) on the threshold of market entry is granted this award by the Zurich Kantonal Bank.  It
is awarded based on excellence in the transfer between science and industry, creativity, innovation, value, marketability and social relevance.


Red Herring award: Red Herring selects 100 world-class start-up companies in Europe, or, as they put it, '100 reasons why Europe can compete with the US'.

Anil has been invited by various forums in Europe, Asia and the US as a speaker, including at the EU's Energy R&D policy in Brussels in 2011 and at the Global Summit on Innovation and Entrepreneurship in Dubai.
Details
Weitere ISBN/GTIN9783319304243
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis1 - PDF Watermark
FormatE107
Erscheinungsjahr2016
Erscheinungsdatum13.04.2016
Auflage1st ed. 2016
Seiten243 Seiten
SpracheEnglisch
IllustrationenXII, 243 p. 18 illus.
Artikel-Nr.1919165
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
1;Acknowledgements;5
2;Contents;7
3;1: Prologue;13
4;2: Are You Meant to Be an Entrepreneur?;15
4.1;2.1 The MBA;18
4.2;2.2 Life After MBA;20
4.3;2.3 Time for Ideas;22
4.4;2.4 The Clock Is Ticking;23
4.5;2.5 Get Started!;24
4.6;2.6 Present: And Feel Good Doing It;26
4.7;2.7 Setting the Stage;27
5;3: Ideas to Shoot and Root for;28
5.1;3.1 Route-to-Market Startups;29
5.2;3.2 Starting from Pain Startups;30
5.3;3.3 Technology-Driven Startups (or Back-to-­School Startups);31
5.4;3.4 Geography Matters;33
5.5;3.5 From Idea to Market;35
5.5.1;3.5.1 Timeline to Pilot;35
5.5.2;3.5.2 Sustainable Competitive Advantage;35
5.5.3;3.5.3 Establishing Beachheads;35
5.6;3.6 Positioning: High-Value or High-Volume;36
5.6.1;3.6.1 High-Value Positioning;36
5.6.2;3.6.2 High-Volume Positioning;37
5.6.3;3.6.3 Bridge Positioning;38
5.7;3.7 Change Required from Status Quo;39
5.8;3.8 Emotions Rule;40
5.9;3.9 Rocket Science;40
5.10;3.10 Seeing the Bigger Picture;41
5.11;3.11 The Right Idea = Patience and Perseverance;42
5.12;3.12 My Aha Moment;43
5.13;3.13 Industry Standard;45
5.14;3.14 No Certainty;47
5.15;References;48
6;4: Technology Evaluation: Is It Ripe for Commercialisation?;50
6.1;4.1 Think Secret;52
6.2;4.2 It Gives You Wings ;52
6.3;4.3 Cost and Price;53
6.4;4.4 Technology Weakness;55
6.5;4.5 Red Flags;55
6.5.1;4.5.1 Different vs. Superior;56
6.5.2;4.5.2 Replicable;57
6.5.3;4.5.3 Timeline;57
6.5.4;4.5.4 Overlapping Patents;58
6.5.5;4.5.5 Technology Published;58
6.5.6;4.5.6 Technology Across Multiple Segments;58
6.5.7;4.5.7 Proof of Concept;58
6.5.8;4.5.8 Funding for Proof of Concept;59
6.6;4.6 Competitive Advantage;59
6.7;4.7 Time to Market;59
6.8;4.8 Pilot to Black;60
6.9;4.9 Research and Manufacturing;61
6.10;4.10 It´s Okay to Not Know;62
6.11;4.11 Maturing vs. Mature;63
6.12;References;65
7;5: The Team: Recognising the Red Flags;66
7.1;5.1 The Spouse;68
7.2;5.2 Conflicting Vision of Team;70
7.3;5.3 Problems in Technology People in Europe vs Silicon Valley;71
7.4;5.4 Companies Driven by Lifestyle of Team;72
7.5;5.5 Business Team vs Technical Team;72
7.6;5.6 Ethics;73
7.7;5.7 Commitment;74
7.8;5.8 Perception Is Reality;75
7.9;5.9 Woods and Trees;77
7.10;5.10 Respect;77
7.11;5.11 Inside Out;79
7.12;5.12 First Love;79
7.13;5.13 Perfect vs Market Ready;80
7.14;5.14 What Else Is Possible vs First to Market;81
7.15;5.15 Does the Current Flow vs Evolving Business Models;82
7.16;5.16 Research Overkill;83
7.17;5.17 Too Much Rocket Science;84
7.18;5.18 Interesting Work vs Mere Manufacturing;85
7.19;5.19 Peer Review vs Go-to-Market;86
7.20;5.20 Money, Money, Money...;86
7.21;5.21 Techie´s Hobby;88
7.22;5.22 More Equal than Others;88
7.23;5.23 Rich vs King;89
7.24;5.24 Align Expectations;91
7.25;5.25 Growing Pains;92
7.26;5.26 Non-compete;93
7.27;5.27 Hierarchy;94
7.28;5.28 People Past Their Prime;94
7.29;5.29 Motivations;95
7.30;5.30 Mindset of Harmless Lies;96
7.31;5.31 Perception of Risk;97
7.32;5.32 Equity vs Upside;98
7.32.1;5.32.1 Conflict of Interest;98
7.32.2;5.32.2 Limited Mindset;99
7.32.3;5.32.3 Lack of Appreciation;99
7.33;5.33 Greed vs Greed;100
7.34;5.34 Scientists and Ethics;100
7.35;5.35 For Those Who Come Later;101
7.36;5.36 Fired Founders;103
7.37;5.37 Equity vs Options;104
7.38;5.38 Dilution;105
7.39;5.39 Tech Driver Conflict;106
7.40;5.40 Peculiar Principles;106
7.41;5.41 Gaps and Hiring;107
7.42;5.42 Friction;108
7.43;5.43 Diligence;109
7.44;References;112
8;6: Patents: Whys and Hows, Protection Strategies for Your Innovation;113
8.1;6.1 Back-Up;114
8.2;6.2 Exclusive Right to Use;114
8.3;6.3 FTO;114
8.4;6.4 Patent Strategy;116
8.4.1;6.4.1 Process Patent;116
8.4.2;6.4.2 Machine Design-Related Patent;118
8.4.3;6.4.3 Future Freedom;118
8.5;6.5 Broad Versus Narrow;119
8.6;6.6 Vapourware;119
8.7;6.7 Design Versus Utility Patents;120
8.8;6.8 Liquidity Event;120
8.9;6.9 Evolution of Patent Strategy;122
8.10;6.10 Non-compete for Founders;123
8.11;6.11 Licence;123
8.11.1;6.11.1 Professor´s Loyalty: To the Company or to His Craft;123
8.11.2;6.11.2 Who Paid the Licence Fees?;124
8.11.3;6.11.3 Exclusivity;125
8.12;6.12 Licensing from the Research Entity;125
8.12.1;6.12.1 Right to Sub-licence;125
8.12.2;6.12.2 What Else Is Included?;126
8.12.3;6.12.3 Working at or Working with Technology;126
8.12.4;6.12.4 Right to Use Infrastructure;127
8.13;6.13 Licensing: The University´s Perspective;128
8.14;6.14 Spin-Off Agreement;129
8.15;6.15 IP on Multi-country Projects;130
8.16;6.16 Patent Risks;131
8.16.1;6.16.1 Process Knowledge Proliferation;131
8.16.2;6.16.2 How Much to Tell;131
8.16.3;6.16.3 Reverse Engineer;131
8.17;6.17 Risk Mitigation;132
8.18;References;133
9;7: Investors: Choosing the Right Ones, Getting Them Interested;134
9.1;7.1 Pay to Play;135
9.2;7.2 Finding the Right Investors;136
9.3;7.3 Angel Investors;136
9.4;7.4 VCs;139
9.5;7.5 Strategic Investors;140
9.6;7.6 Sovereign Funds;142
9.7;7.7 Family Offices;143
9.8;7.8 Foundations;144
9.9;7.9 Low-Interest Loans;145
9.10;7.10 Getting Through to Investors;145
9.10.1;7.10.1 Awards;146
9.10.2;7.10.2 WEF: An Alternate Reality;148
9.10.3;7.10.3 Speaker Opportunities;149
9.11;7.11 Back to School;150
9.12;7.12 Investor Identification;151
9.12.1;7.12.1 Fund Requirement;152
9.12.2;7.12.2 Risk Profile;154
9.12.3;7.12.3 Timing of Funding;154
9.12.4;7.12.4 Prioritisation;155
9.12.5;7.12.5 Diversify Discussions;156
9.13;7.13 Geographical Differences Between Investors;157
9.14;7.14 Reason for Fundraising;157
9.15;7.15 Your Positioning;159
9.16;7.16 Valuation;159
9.16.1;7.16.1 Idea;160
9.16.2;7.16.2 Idea + Business Plan;161
9.16.3;7.16.3 Idea + Business Plan + Technology;161
9.16.4;7.16.4 Idea + Business Plan + Technology + Team;161
9.16.5;7.16.5 Idea + Business Plan + Technology + Team + Prototype;162
9.16.6;7.16.6 Idea + Business Plan + Technology + Team + Prototype + Customers;162
9.17;7.17 How Much Is Enough;163
9.18;7.18 The Finance Mindset;163
9.19;7.19 Credibility: And How to Get It;165
9.20;7.20 Valuation: The Investor´s Perspective;165
9.21;7.21 Bankability;166
9.22;7.22 Going Public;167
9.23;7.23 Crowdfunding;170
9.24;7.24 Interest;171
9.25;7.25 Event Organisers;172
9.26;References;173
10;8: Closing the Deal and Getting the Funding;174
10.1;8.1 Consortium Building;175
10.2;8.2 Time Is Critical;178
10.3;8.3 Easier to Say No;179
10.4;8.4 Interested Investors;180
10.5;8.5 Don´t Let Go;181
10.6;8.6 Priorities;183
10.7;8.7 Exclusivity;183
10.8;8.8 Expectation of Entitlement;184
10.9;8.9 Term Sheet;185
10.10;8.10 Transaction Documents;186
10.11;8.11 Getting the Money;188
10.12;8.12 Deal Breakers;189
10.12.1;8.12.1 Exit;189
10.12.2;8.12.2 Competitive Interests;190
10.13;8.13 Limited IQ Intellectuals;190
10.14;8.14 You;191
10.15;8.15 Twist in the Tail;192
10.16;8.16 When Techies Lead;193
10.17;8.17 Funding in an Evolving Market;194
10.17.1;8.17.1 Early Stage: Tech Shake-Out;195
10.17.2;8.17.2 Maturing Markets: Investor Return;196
10.18;8.18 Exit Planning;196
11;9: Exit: Opportunity to Convert Equity to Wealth;198
11.1;9.1 Institutionalise Vision;198
11.2;9.2 Different Exits for Different Co-founders;199
11.3;9.3 Fund Cycle of Investors;200
11.4;9.4 Back and Forward Integration;200
11.5;9.5 Partial Exit;202
11.6;9.6 Exit After Strategic Investment;203
11.7;9.7 Exit Prior to IPO;204
11.8;Reference;205
12;10: Technologies That Made It: And How;206
13;11: The Golden Era of Entrepreneurship: Putting It into Perspective;227
13.1;11.1 Women in Europe;227
13.2;11.2 The USA in the Last Century;227
13.3;11.3 Arab Spring (Wikipediaorg 2015b);228
13.4;11.4 Russia: Coming of Age;229
13.5;11.5 China Versus USA: An Entrepreneurial View;229
13.6;11.6 Indian Class System;230
13.7;11.7 Jews over the Millennia;231
13.8;11.8 The 1 %;232
13.9;11.9 Poverty Within Plenty;233
13.10;11.10 True Wealth of Nations;234
13.11;11.11 . . . And It´s Free;235
13.12;11.12 Putting It into Perspective;235
13.13;11.13 Yours to Lose;235
13.14;11.14 The Art of the Possible;237
13.15;References;237
14;12: The Inside Track: What Drives Entrepreneurs and What They Won´t Admit;238
14.1;12.1 The Most Difficult Step;238
14.2;12.2 It´s Some Ride;238
14.3;12.3 Cost-Benefit of Entrepreneurship;239
14.4;12.4 When the Smarter Guys Work for You;239
14.5;12.5 Managing Risk;239
14.6;12.6 Resume Makeover;240
14.7;12.7 A World of Driven People;240
14.8;12.8 And the Surprises;241
14.9;12.9 Being Boss;242
14.10;12.10 You´re More Equal;242
14.11;12.11 Better Work-Life Balance;242
14.12;12.12 You Generate Time;243
14.13;12.13 New Opportunities;243
14.14;12.14 New Comfort Zone;244
14.15;12.15 Building Your Own Brand;244
14.16;12.16 Rent Versus Mortgage;244
14.17;12.17 The Next One;245
14.18;12.18 Going Back;245
14.19;12.19 Full Circle;246
14.20;References;246
15;About the Author;247
16; Executive Summary: Format;249mehr

Autor

Anil Sethi is "Entrepreneur-in-Residence" at ETH Zurich, and a serial entrepreneur, founder of Swiss Extension, who also founded Flisom, one of the leading flexible PV companies in the world. Anil took the technology from an idea at the Federal Institute of Technology in Zurich, changing it to become a real company. He then led the company as the CEO and CFO from its inception in 2005 to 2012. He led three rounds of funding and built a team of over 20 people to transition the technology to market.

Anil was recognised for his efforts by way of honours by various entities along the way. These included being honoured as a Technology Pioneer by the World Economic Forum and an invitation to attend WEF in Davos in 2007. He was also invited to be part of the delegation led by President Doris Leuthard in 2010 to Washington, to help the US in clean-energy related employment generation. Bilan also recognised Anil as one of Switzerland's 300 most influential people in 2010.



Under Anil's leadership, his debut company Flisom received several awards. These included:

Pioneer Prize: a technical project (Swiss) on the threshold of market entry is granted this award by the Zurich Kantonal Bank. It
is awarded based on excellence in the transfer between science and industry, creativity, innovation, value, marketability and social relevance.


Red Herring award: Red Herring selects 100 world-class start-up companies in Europe, or, as they put it, "100 reasons why Europe can compete with the US".

Anil has been invited by various forums in Europe, Asia and the US as a speaker, including at the EU's Energy R&D policy in Brussels in 2011 and at the Global Summit on Innovation and Entrepreneurship in Dubai.