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Business Dynamics in North America

E-BookPDF1 - PDF WatermarkE-Book
301 Seiten
Englisch
Springer International Publishingerschienen am08.08.20171st ed. 2018
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape. 








Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals. 

Vladimir Zlatev is Associate Professor of  Practice at Administrative Sciences Department  of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal's special issue 'Applied Business Analytics-Opportunities and Challenges Ahead' (2015).mehr
Verfügbare Formate
BuchGebunden
EUR106,99
BuchKartoniert, Paperback
EUR106,99
E-BookPDF1 - PDF WatermarkE-Book
EUR96,29

Produkt

KlappentextThis book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape. 








Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals. 

Vladimir Zlatev is Associate Professor of  Practice at Administrative Sciences Department  of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal's special issue 'Applied Business Analytics-Opportunities and Challenges Ahead' (2015).
Details
Weitere ISBN/GTIN9783319576060
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis1 - PDF Watermark
FormatE107
Erscheinungsjahr2017
Erscheinungsdatum08.08.2017
Auflage1st ed. 2018
ReiheProgress in Mathematics
Seiten301 Seiten
SpracheEnglisch
IllustrationenXVIII, 301 p.
Artikel-Nr.2433885
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
1. Overview: North American Trade and Economy.- 2 Industrial Policy and Trade Competitiveness in North America.- 3. Market Integration in NAFTA Region.- 4. Structural Growth in Trade.- 5. Venture Collaborations and Management.- 6. Market Volatility and Risk Factors.- 7. International Trade Policies and Development.- 8. Functional Strategies in Managing International Trade.- 9. Opportunities in International Trade Development.- 10. Globalization and Challenges Ahead.mehr

Autor

Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals.

Vladimir Zlatev is Associate Professor of Practice at Administrative Sciences Department of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal's special issue "Applied Business Analytics-Opportunities and Challenges Ahead" (2015).
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Zlatev, Vladimir