Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.
Einband grossForeign Market Servicing Decision - Beiersdorf on the Russian market.
ISBN/GTIN

Foreign Market Servicing Decision - Beiersdorf on the Russian market.

E-BookPDF0 - No protectionE-Book
23 Seiten
Englisch
GRIN Verlagerschienen am04.01.20051. Auflage
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Leeds Metropolitan University (Business School), course: International Business, language: English, abstract: As an example of international expansion this work will focus on the Beiersdorf AG and its intension to enter into the Russian market for cosmetic products. Although Beiersdorf is a Multi-National-Enterprise (MNE) with a high degree of experiences in foreign markets, they could be confronted with particular conditions as the Russian market is very specific.The report is fundamentally structured in three main parts: First a short introduction about the Beiersdorf AG and their (cosmetic) products will be given. The second part is a detailed analysis of its environment and starts with assessing the firms strength ands weaknesses. Afterwards possible opportunities and threats for Beiersdorf in Russia will be analysed with regard to the competitive and external environment. The last section will focus on a Foreign Market Servicing Strategy (F.M.S.) for the market entry of Beiersdorf developed on the data of the analysis including the pros and cons of the suggested strategy.mehr

Produkt

KlappentextSeminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Leeds Metropolitan University (Business School), course: International Business, language: English, abstract: As an example of international expansion this work will focus on the Beiersdorf AG and its intension to enter into the Russian market for cosmetic products. Although Beiersdorf is a Multi-National-Enterprise (MNE) with a high degree of experiences in foreign markets, they could be confronted with particular conditions as the Russian market is very specific.The report is fundamentally structured in three main parts: First a short introduction about the Beiersdorf AG and their (cosmetic) products will be given. The second part is a detailed analysis of its environment and starts with assessing the firms strength ands weaknesses. Afterwards possible opportunities and threats for Beiersdorf in Russia will be analysed with regard to the competitive and external environment. The last section will focus on a Foreign Market Servicing Strategy (F.M.S.) for the market entry of Beiersdorf developed on the data of the analysis including the pros and cons of the suggested strategy.
Details
Weitere ISBN/GTIN9783638335553
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis0 - No protection
Erscheinungsjahr2005
Erscheinungsdatum04.01.2005
Auflage1. Auflage
Seiten23 Seiten
SpracheEnglisch
Artikel-Nr.2724049
Rubriken
Genre9200