Produkt
KlappentextThe Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, 'lose control' to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, 'lose control' to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Details
Weitere ISBN/GTIN9780470940938
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis2 - DRM Adobe / Adobe Ebook Reader
FormatFormat mit automatischem Seitenumbruch (reflowable)
Verlag
Erscheinungsjahr2010
Erscheinungsdatum04.08.2010
Auflage1. Auflage
Seiten192 Seiten
SpracheEnglisch
Dateigrösse15624 Kbytes
Artikel-Nr.2759159
Rubriken
Genre9201