Produkt
KlappentextFrom the Dachis Group--the global leader in social
business--comes the groundbreaking book on transformative
social business strategies.
Social Business By Design is the definitive management book
on how to rethink the modern organization in the social media era.
Based on their research and work through the Dachis Group, thought
leaders Dion Hinchcliffe and Peter Kim deftly explore how the
social, cultural, and technological trends provoked by the social
media explosion are transforming the business environment. Designed
as both a strategic overview and a hands-on resource, Social
Business By Design clearly shows how to choose and implement a
social business strategy and maximize its impact.
* Explains the mechanisms, applications, and advantages of a
strategic array of social media topics, including social media
marketing, social product development, crowdsourcing, social supply
chains, social customer relationship management, and more
* Features examples from high-profile companies such as SAP,
Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM
who have implemented social business strategies
* Draws on the extensive research and expertise of the Dachis
Group, which has helped numerous Fortune 500 clients plan, build,
and activate effective social business solutions
Containing actionable, high-impact techniques that save time and
the bottom line, Social Business By Design will transform
any organization's strategy to ensure success and avoid disruption
in a fast-moving world.
business--comes the groundbreaking book on transformative
social business strategies.
Social Business By Design is the definitive management book
on how to rethink the modern organization in the social media era.
Based on their research and work through the Dachis Group, thought
leaders Dion Hinchcliffe and Peter Kim deftly explore how the
social, cultural, and technological trends provoked by the social
media explosion are transforming the business environment. Designed
as both a strategic overview and a hands-on resource, Social
Business By Design clearly shows how to choose and implement a
social business strategy and maximize its impact.
* Explains the mechanisms, applications, and advantages of a
strategic array of social media topics, including social media
marketing, social product development, crowdsourcing, social supply
chains, social customer relationship management, and more
* Features examples from high-profile companies such as SAP,
Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM
who have implemented social business strategies
* Draws on the extensive research and expertise of the Dachis
Group, which has helped numerous Fortune 500 clients plan, build,
and activate effective social business solutions
Containing actionable, high-impact techniques that save time and
the bottom line, Social Business By Design will transform
any organization's strategy to ensure success and avoid disruption
in a fast-moving world.
Details
Weitere ISBN/GTIN9781118283622
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format Hinweis2 - DRM Adobe / EPUB
FormatFormat mit automatischem Seitenumbruch (reflowable)
Verlag
Erscheinungsjahr2012
Erscheinungsdatum12.04.2012
Auflage1. Auflage
Seiten256 Seiten
SpracheEnglisch
Dateigrösse4832 Kbytes
Artikel-Nr.2879014
Rubriken
Genre9201