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Development and Current Characteristics of Social Media in China

E-BookEPUB0 - No protectionE-Book
11 Seiten
Englisch
GRIN Verlagerschienen am29.10.20121. Auflage
Essay from the year 2011 in the subject English Language and Literature Studies - Other, grade: 1,0, University of Hamburg (Institut für Anglistik und Amerikanistik), course: Business English C: Emerging Markets - China and India, language: English, abstract: The People's Republic of China is a country of many superlatives. It is not only the most populous state and fastest growing economy, but also home to the largest Internet community in the world. Today, China's population consists of more than 457 million Internet users who work with the World Wide Web in lots of different ways. As in many other countries, 'Social Media' has become a crucial aspect of China's everyday Internet and business life. Still, this use of 'Social Media' cannot be taken for granted considering the strong governmental control over citizens' personal lives a couple of decades ago, and in some aspects its characteristics and terms of use differ from the rest of the world. In this essay, I first want to present the development of China's (digital) communication in order to provide a better understanding of former and current aspects of media in general. Then, I will have a closer look at the characteristics of 'Social Media' in China. This chapter will include a rough definition of the term 'Social Media' to avoid misinterpretation. Finally, I will deal with economic aspects by explaining so-called 'Social Business' in China.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR15,95
E-BookEPUB0 - No protectionE-Book
EUR13,99

Produkt

KlappentextEssay from the year 2011 in the subject English Language and Literature Studies - Other, grade: 1,0, University of Hamburg (Institut für Anglistik und Amerikanistik), course: Business English C: Emerging Markets - China and India, language: English, abstract: The People's Republic of China is a country of many superlatives. It is not only the most populous state and fastest growing economy, but also home to the largest Internet community in the world. Today, China's population consists of more than 457 million Internet users who work with the World Wide Web in lots of different ways. As in many other countries, 'Social Media' has become a crucial aspect of China's everyday Internet and business life. Still, this use of 'Social Media' cannot be taken for granted considering the strong governmental control over citizens' personal lives a couple of decades ago, and in some aspects its characteristics and terms of use differ from the rest of the world. In this essay, I first want to present the development of China's (digital) communication in order to provide a better understanding of former and current aspects of media in general. Then, I will have a closer look at the characteristics of 'Social Media' in China. This chapter will include a rough definition of the term 'Social Media' to avoid misinterpretation. Finally, I will deal with economic aspects by explaining so-called 'Social Business' in China.
Details
Weitere ISBN/GTIN9783656298151
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format Hinweis0 - No protection
Erscheinungsjahr2012
Erscheinungsdatum29.10.2012
Auflage1. Auflage
Seiten11 Seiten
SpracheEnglisch
Artikel-Nr.3044777
Rubriken
Genre9200