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Einband grossMarketing Your Small Business For Dummies, Australian and New Zeal
ISBN/GTIN

Marketing Your Small Business For Dummies, Australian and New Zeal

E-BookEPUB2 - DRM Adobe / EPUBE-Book
240 Seiten
Englisch
John Wiley & Sonserschienen am13.07.2010
Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your
small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance
business, this book gives you straightforward strategies to find
more prospects, build your customer base and secure market share.
Small-business guru Carolyn Tate empowers you to apply hundreds of
high-impact and creative ways to market your business without
breaking the bank.

* Know your target market -- identify your ideal
customers, and what, how and why they buy

* Develop business and marketing plans -- learn how
to create them and why they're so important

* Build effective databases -- develop a database
that creates business for you, without the headaches

* Solidify your branding -- create a unique brand and
keep it fresh and exciting

* Understand the power of advertising -- assess if
it's right for your business and how to pick the right
strategies

* Master publicity -- get your business in the media
with the right message

* Implement relationship marketing -- develop and
maintain networks to create new opportunities

* Embrace websites and online marketing -- build a
website that drives customers to you, and use online tools and
search engines to generate business
mehr
Verfügbare Formate
TaschenbuchKartoniert, Paperback
EUR23,00
E-BookEPUB2 - DRM Adobe / EPUBE-Book
EUR17,99

Produkt

KlappentextCreated especially for the Australian customer!

Attract customers and ensure the ongoing success of your
small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance
business, this book gives you straightforward strategies to find
more prospects, build your customer base and secure market share.
Small-business guru Carolyn Tate empowers you to apply hundreds of
high-impact and creative ways to market your business without
breaking the bank.

* Know your target market -- identify your ideal
customers, and what, how and why they buy

* Develop business and marketing plans -- learn how
to create them and why they're so important

* Build effective databases -- develop a database
that creates business for you, without the headaches

* Solidify your branding -- create a unique brand and
keep it fresh and exciting

* Understand the power of advertising -- assess if
it's right for your business and how to pick the right
strategies

* Master publicity -- get your business in the media
with the right message

* Implement relationship marketing -- develop and
maintain networks to create new opportunities

* Embrace websites and online marketing -- build a
website that drives customers to you, and use online tools and
search engines to generate business
Details
Weitere ISBN/GTIN9781742469959
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format Hinweis2 - DRM Adobe / EPUB
FormatFormat mit automatischem Seitenumbruch (reflowable)
Erscheinungsjahr2010
Erscheinungsdatum13.07.2010
Seiten240 Seiten
SpracheEnglisch
Dateigrösse4262 Kbytes
Artikel-Nr.3049026
Rubriken
Genre9201

Inhalt/Kritik

Inhaltsverzeichnis
Introduction.

Part I: Entering the World of Marketing.

Chapter 1: Understanding the Marketing Process.

Chapter 2: Putting Customers First.

Chapter 3: Being Mindful of Market Forces.

Chapter 4: Failing to Plan is Planning to Fail.

Part II: Investing In Your Brand.

Chapter 5: Brand Basics.

Chapter 6: Creating Your Visual Brand Identity.

Chapter 7: Brand You.

Chapter 8: Creating a Grand Brand Experience.

Part III: Getting Your Business in the Media.

Chapter 9: Mastering the Basics of Advertising.

Chapter 10: Developing Your Advertising Plan.

Chapter 11: Getting the Message Out.

Chapter 12: Mastering the Basics of Publicity.

Chapter 13: Planning for Publicity Success.

Part IV: Relationship Marketing.

Chapter 14: Introducing Relationship Marketing.

Chapter 15: Putting Relationship Marketing to Work.

Part V: Marketing Online.

Chapter 16: Discovering e-Marketing.

Chapter 17: Developing a Great Website.

Chapter 18: Driving Traffi c to Your Website.

Part VI: The Part of Tens.

Chapter 19: Ten Hypothetical Answers to the Customer Value
Proposition Model.

Chapter 20: Ten (or So) Marketing Do's and Don'ts.

Chapter 21: Ten Nifty Marketing Ideas That Won't Bankrupt
You.

Part VII: Appendixes.

Appendix A: Marketing Plan Template.

Appendix B: Marketing Budget Template.

Index.
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