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KlappentextAdvanced Twitter for Business: Conversation, Community, and Profit--140 Characters at a TimeBy Sarah Milstein, a consultant on Web 2.0 and editorial strategiesTwitter matters. This free, nimble, and powerful messaging service is fast becoming an essential part of every smart business's social media toolkit.If you're ready to go beyond dabbling with Twitter, join us for our new "e;Advanced Twitter for Business"e; webcast on February 6. Learn everything you need to launch a successful Twitter strategy for your business. You'll learn how to use Twitter to promote your business, build community, find employees, and research the market and your competition:Why--and how--to "e;listen"e; before you tweetHow to get followersPicking the best people to represent your company on TwitterPromotional offers and contests on TwitterTrack what the Twitterverse says about your company, products, competition, and trendsUseful third-party tools and services built on TwitterLots of real-world examples of what works and why