Produkt
KlappentextABSTRACT One of the increasing linguistic practices in writing economic newspaper articles and reports is the use of metaphors from the source domain of war. In fact, there is no clear-cut answer as to why this is practiced, but apparently the two domains have some elements in common even though they are different realms of knowledge. This paper is based on data collected from economic newspaper articles which areremarkably abundant in war metaphors that describe the economic situation in general and the last economic crisis in specific and its consequences. Various reasons have been detected for mapping the domain of war onto the domain of economics. Among them is the intention to impress and attract the audience to read the article, to raise awareness of a certain economic event or phenomenon, or for prosodic purposes. Also, this paper investigates the techniques according to which war metaphors are rendered into Arabic. The strategies of translation may involve aradical
Details
Weitere ISBN/GTIN9783954899555
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis0 - No protection
Erscheinungsjahr2015
Erscheinungsdatum30.06.2015
Auflage1. Auflage
Seiten102 Seiten
SpracheEnglisch
Artikel-Nr.3206497
Rubriken
Genre9200