Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.
Einband grossGlobal Marketing Management eBook: International Edition
ISBN/GTIN

Global Marketing Management eBook: International Edition

E-BookPDF1 - PDF WatermarkE-Book
480 Seiten
Englisch
Pearson HigherEducationerschienen am06.11.20138. Auflage


For courses in International Marketing and Global Marketing.





This is the leading MBA text in international marketing-with comprehensive cases.



The full text downloaded to your computer

With eBooks you can:
search for key concepts, words and phrases
make highlights and notes as you study
share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
mehr

Produkt

Klappentext

For courses in International Marketing and Global Marketing.





This is the leading MBA text in international marketing-with comprehensive cases.



The full text downloaded to your computer

With eBooks you can:
search for key concepts, words and phrases
make highlights and notes as you study
share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Details
Weitere ISBN/GTIN9780273775706
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis1 - PDF Watermark
FormatE107
Erscheinungsjahr2013
Erscheinungsdatum06.11.2013
Auflage8. Auflage
Seiten480 Seiten
SpracheEnglisch
Artikel-Nr.3332294
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1 IntroductIon to Global Marketing
Chapter 2 The Global Economic Environment
Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing
Chapter 4 The Global Cultural EnvIronment
Chapter 5 Global Customers
Chapter 6 Global Marketing Information Systems and Research
Chapter 7 Segmentation, Targeting, and Positioning
Chapter 8 Global Entry and Expansion Strategies
Chapter 9 Competitive Analysis and Strategy
Chapter 10 Product Decisions
Chapter 11 Pricing Decisions
Chapter 12 Global Marketing Channels
Chapter 13 Global Integrate Marketing Communications
Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort
Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability
Chapter 16 The Future of Global Marketing
mehr