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Einband grossQualitative Research Methods in Public Relations and Marketing Communications
ISBN/GTIN

Qualitative Research Methods in Public Relations and Marketing Communications

E-BookEPUBDRM AdobeE-Book
416 Seiten
Englisch
Taylor & Franciserschienen am13.09.20102. Auflage
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.mehr
Verfügbare Formate
BuchGebunden
EUR243,50
TaschenbuchKartoniert, Paperback
EUR73,00
E-BookPDFDRM AdobeE-Book
EUR72,99
E-BookEPUBDRM AdobeE-Book
EUR72,99

Produkt

KlappentextThis second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
Details
Weitere ISBN/GTIN9781136935022
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format HinweisDRM Adobe
FormatE101
Erscheinungsjahr2010
Erscheinungsdatum13.09.2010
Auflage2. Auflage
Seiten416 Seiten
SpracheEnglisch
Dateigrösse869 Kbytes
Illustrationen8 schwarz-weiße Abbildungen, 8 schwarz-weiße Tabellen
Artikel-Nr.4734760
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
Part I: Getting Started 1. The Nature and Usefulness of Qualitative Research for Public Relations and Marketing Communications 2. Selecting a Topic and Relating to Your Supervisor 3. Reviewing the Literature & Writing the Research Proposal 4. Ethical Issues and Access 5. Ensuring the Quality of Research Part II: Selecting the Research Approach 6. Choosing between Different Types of Research 7. Case Studies 8. Grounded Theory 9. Ethnography 10. Discourse and Critical Discourse Analysis 11. Phenomenology 12. Additional Approaches: Historical Research and Action Research Part III: Collecting the Data 13. Sampling 14. Interviews 15. Focus Groups 16. Observation 17. Written, Visual and Multi-media Materials Part IV: Analyzing, Interpreting and Writing about the Data 18. Analyzing and Interpreting the Data 19. Writing the Report Part V: Further Issues 20. Mixed Methods Research 21. Finishing Offmehr

Autor

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.


Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.