Produkt
KlappentextDespite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literature. This book fills the gap, drawing a connection between marketing and supply chain literature in order to provide a holistic picture of the customer loyalty framework. It examines how to enhance loyalty, such as value, satisfaction, inventory management, distribution chnnel and so forth, to provide a clear picture of B2B supply chain loyalty.
Details
Weitere ISBN/GTIN9781351669351
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format HinweisDRM Adobe
FormatE101
Verlag
Erscheinungsjahr2017
Erscheinungsdatum03.08.2017
Seiten144 Seiten
SpracheEnglisch
Dateigrösse2710 Kbytes
Illustrationen22 schwarz-weiße Abbildungen, 22 schwarz-weiße Zeichnungen, 17 schwarz-weiße Tabellen
Artikel-Nr.4920499
Rubriken
Genre9200