Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.
Einband grossSuccess in Social Marketing
ISBN/GTIN

Success in Social Marketing

E-BookEPUB0 - No protectionE-Book
402 Seiten
Englisch
Taylor & Franciserschienen am12.07.20221. Auflage
Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.mehr
Verfügbare Formate
BuchGebunden
EUR182,50
TaschenbuchKartoniert, Paperback
EUR47,00
E-BookEPUB0 - No protectionE-Book
EUR49,99
E-BookPDF0 - No protectionE-Book
EUR49,99

Produkt

KlappentextSuccess in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.
Details
Weitere ISBN/GTIN9781000586534
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format Hinweis0 - No protection
FormatE101
Erscheinungsjahr2022
Erscheinungsdatum12.07.2022
Auflage1. Auflage
Seiten402 Seiten
SpracheEnglisch
Dateigrösse3958 Kbytes
Illustrationen16 schwarz-weiße Fotos, 21 schwarz-weiße Tabellen
Artikel-Nr.8554241
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction: Framework Used for Each Case Story
2. Improving Public Health
3. Preventing Injuries
4. Protecting the Environment
5. Engaging Communities
6. Enhancing Financial Well Being
7. Supporting Educational Milestones
Epiloguemehr

Autor

Nancy R. Lee, M.B.A., is President of Social Marketing Services, Inc., in Seattle, Washington, a teaching associate at the University of Washington where she teaches social marketing in the public health and public administration programs, and a strategic advisor for social marketing campaigns at C+C in Seattle, a communications firm. She also teaches, through the International Social Marketing Association, an online course Introduction to Social MarketingCertificate Course. This is the 12th book she has coauthored with Philip Kotler. She can be reached at nancyrlee@msn.com.
See Epilogue section for more details on her career.



Philip Kotler, Ph.D., is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern

University (emeritus). Called the Father of Modern Marketing, he just published the 16th edition of Marketing Management. He also published books on Capitalism, Democracy, and the Common Good. In 1971, he and Gerald Zaltman created the new field of social marketing to create behavioral change that would help people lead happier and healthier lives.

See Epilogue section for more details on his career.