Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.
Einband grossSales & Marketing Alignment
ISBN/GTIN

Sales & Marketing Alignment

E-BookEPUBDRM AdobeE-Book
348 Seiten
Englisch
Improving Sales Performanceerschienen am13.07.20221. Auflage

Produkt

Details
Weitere ISBN/GTIN9798218035662
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format HinweisDRM Adobe
FormatWindows
Erscheinungsjahr2022
Erscheinungsdatum13.07.2022
Auflage1. Auflage
Seiten348 Seiten
SpracheEnglisch
Dateigrösse16216 Kbytes
Artikel-Nr.9680577
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
Introduction




Part One: Effective Sales and Marketing Alignment Is Strategic

Chapter 1: The Power of Strategic Alignment in Sales and Marketing

Chapter 2: If You Build It, They May Ignore You

Chapter 3: The Three Pillars of Success: Strategy, Processes and People

Chapter 4: Sales and Marketing Alignment Transforms Your Business

Chapter 5: You Get Nowhere without Buy-In from the Top

Chapter 6: Strategy Provides Direction and Guidance to Sales and Marketing Alignment

Chapter 7: Determining Your Ideal Customer and Charting the Buyer's Journey

Chapter 8: Features Aren't Benefits, and Benefits Are More Than You Think




Part Two: The Right Processes for Sales and Marketing Integration

Chapter 9: The Integrated Sales and Marketing Funnel

Chapter 10: Fixing Your Lead Problem as an Integrated Team

Chapter 11: Sales and Marketing Alignment Fuels a Winning Sales Strategy

Chapter 12: Structuring Marketing Milestones and Touchpoints

Chapter 13: How Automation Tools Help Your Team Do More with Less

Chapter 14: Sales and Marketing Meetings that Energize Teams

Chapter 15: How to Use Sales and Marketing Data

Chapter 16: Risks, Successes and Reward Points in the Funnel




Part Three: Assembling and Mobilizing Your People

Chapter 17: Banish Binary Thinking When It Comes to Your Sales Team 221

Chapter 18: Becoming the Coach of a Winning Team 233

Chapter 19: Building a Well-Rounded Marketing Team 247

Chapter 20: Hiring an Effective Sales Team 261

Conclusion




Glossary

Resources

Acknowledgments

About the Authorsmehr