Produkt
KlappentextThis book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Details
Weitere ISBN/GTIN9781000847826
ProduktartE-Book
EinbandartE-Book
FormatPDF
Format Hinweis0 - No protection
Verlag
Erscheinungsjahr2023
Erscheinungsdatum31.03.2023
Seiten140 Seiten
SpracheEnglisch
Dateigrösse6007 Kbytes
Artikel-Nr.9897532
Rubriken
Genre9200