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Einband grossEssentials of Business Research Methods
ISBN/GTIN
E-BookEPUB0 - No protectionE-Book
528 Seiten
Englisch
Taylor & Franciserschienen am31.07.20235. Auflage
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students.mehr
Verfügbare Formate
BuchGebunden
EUR379,50
TaschenbuchKartoniert, Paperback
EUR98,00
E-BookEPUB0 - No protectionE-Book
EUR104,99
E-BookPDF0 - No protectionE-Book
EUR104,99

Produkt

KlappentextEssentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students.
Details
Weitere ISBN/GTIN9781000894561
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format Hinweis0 - No protection
FormatE101
Erscheinungsjahr2023
Erscheinungsdatum31.07.2023
Auflage5. Auflage
Seiten528 Seiten
SpracheEnglisch
Dateigrösse7716 Kbytes
Illustrationen50 schwarz-weiße Abbildungen, 7 schwarz-weiße Fotos, 43 schwarz-weiße Zeichnungen, 59 schwarz-weiße Tabellen
Artikel-Nr.10467744
Rubriken
Genre9200

Inhalt/Kritik

Inhaltsverzeichnis
Part I: Introduction

1: Business Research for The Twenty-First Century

2: Overview of the Research Process

3: Ethics in Business Research

Part II: Beginning the Research

4: Defining the Research Problem and Reviewing the Literature

5: The Nature and Sources of Secondary Business Data Chapter

6: Conceptualization and Research Design

Part III: Sampling and Data Collection

7: Sampling Approaches and Considerations

8: Methods of Collecting Primary Data

9: Measurement and Scaling

10: Questionnaire Design

Part IV: Analysis and Interpretation of Data

11: Basic Data Analysis for Qualitative Research

12: Basic Data Analysis for Quantitative Research

13: Testing Hypotheses in Quantitative Research

14: Examining Relationships Using Correlation and Regression

15: Other Multivariate Techniques

Part V: Communicating the Results

16: Reporting and Presenting Researchmehr

Autor

Joe Hair is Cleverdon Chair of Business, and Director, PhD Program in Business, Mitchell College of Business, University of South Alabama, USA.

Michael Page is Professor of Finance & Management, Bentley University, USA, and Professor Extraordinaire, University of Stellenbosch Business School, RSA.

Niek Brunsveld is Head of Research and Innovation Policy, The University of Amsterdam, and faculty member, Amsterdam Business School, NL.

Adam Merkle is Assistant Professor of Marketing, University of Tampa, USA, specializing in quantitative marketing and business analytics.

Natalie Cleton is Head of a research group, Wageningen University & Research, and faculty member, Erasmus Centre for Women and Organisations, NL
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