Produkt
KlappentextUnderstand and apply the essential concepts and techniques of strategy.
Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.
The sixth edition reflects contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries including start-ups, non-profits, and multinationals. End-of-chapter case studies consolidate understanding of how theories apply to real-world scenarios and the strategic choices facing organisations. New supporting content on 'Working with strategy' for case study analysis and presentation further provides students with tools to develop their strategic analysis and communication skills.
This book will particularly suit students on short strategy courses and courses focused on strategy analysis.
"An excellent first introduction to strategic management." - Penny Hoffmann-Becking, Senior Teaching Fellow, Imperial College Business School.
"I have used Fundamentals of Strategy to great effect in my programmes in multiple countries. This book has a domino effect in improving the quality of my teaching and students' experience." - Dr Ioannis Thanos, Assistant Professor, Athens University of Economics and Business.
"This book offers a reader-friendly approach to the subject matter. The abundance of real-world examples" - Ingo Kleindienst, Professor of Strategic Management and International Business, Aarhus University.
About the authors
Richard Whittington¿is Professor of Strategic Management at the Saïd Business School and Millman Fellow at New College, University of Oxford.
Duncan Angwin¿is Professor in Strategic Management at University College London and Honorary Professor at University of Nottingham.
Patrick Regnér¿is Professor of Strategic Management at Stockholm School of Economics.
Gerry Johnson¿is Emeritus Professor of Strategic Management at Lancaster University School of Management.
Kevan Scholes¿is Principal Partner of Scholes Associates specialising in strategic management. He is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.
Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.
The sixth edition reflects contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries including start-ups, non-profits, and multinationals. End-of-chapter case studies consolidate understanding of how theories apply to real-world scenarios and the strategic choices facing organisations. New supporting content on 'Working with strategy' for case study analysis and presentation further provides students with tools to develop their strategic analysis and communication skills.
This book will particularly suit students on short strategy courses and courses focused on strategy analysis.
"An excellent first introduction to strategic management." - Penny Hoffmann-Becking, Senior Teaching Fellow, Imperial College Business School.
"I have used Fundamentals of Strategy to great effect in my programmes in multiple countries. This book has a domino effect in improving the quality of my teaching and students' experience." - Dr Ioannis Thanos, Assistant Professor, Athens University of Economics and Business.
"This book offers a reader-friendly approach to the subject matter. The abundance of real-world examples" - Ingo Kleindienst, Professor of Strategic Management and International Business, Aarhus University.
About the authors
Richard Whittington¿is Professor of Strategic Management at the Saïd Business School and Millman Fellow at New College, University of Oxford.
Duncan Angwin¿is Professor in Strategic Management at University College London and Honorary Professor at University of Nottingham.
Patrick Regnér¿is Professor of Strategic Management at Stockholm School of Economics.
Gerry Johnson¿is Emeritus Professor of Strategic Management at Lancaster University School of Management.
Kevan Scholes¿is Principal Partner of Scholes Associates specialising in strategic management. He is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.
Details
Weitere ISBN/GTIN9781292731681
ProduktartE-Book
EinbandartE-Book
FormatEPUB
Format Hinweis0 - No protection
Verlag
Erscheinungsjahr2023
Erscheinungsdatum08.12.2023
Auflage6. Auflage
SpracheEnglisch
Dateigrösse7203 Kbytes
Artikel-Nr.13144379
Rubriken
Genre9200