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Practical Web Analytics for User Experience

How Analytics Can Help You Understand Your Users
BuchKartoniert, Paperback
Englisch
Morgan Kaufmannerschienen am14.08.2013
Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR44,00
E-BookEPUBDRM AdobeE-Book
EUR34,95

Produkt

KlappentextTeaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.
Details
ISBN/GTIN978-0-12-404619-1
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2013
Erscheinungsdatum14.08.2013
SpracheEnglisch
Gewicht553 g
Artikel-Nr.29008560

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1 IntroductionChapter 2 Analysis ProcessChapter 3 How it WorksChapter 4 GoalsChapter 5 Visitor AnalysisChapter 6 Traffic AnalysisChapter 7 How People Use ContentChapter 8 Clickpath AnalysisChapter 9 SegmentationChapter 10 Putting it TogetherChapter 11 TestingChapter 12 Measuring Behavior within PagesChapter 13 AB TestingChapter 14 ProfilesChapter 15 CultureChapter 16 Conclusionmehr
Kritik
".the book is [a] manual, albeit an excellent constructed manual, for anyone looking to learn about Google Analytics. The book in turn will help you learn how to use Web Analytics data. All in all a good book to have, especially if you are a freelancer looking to expand his/her service portfolio." --Actual Insights blog, October 26, 2013

"User experience designer Beasley explains to fellow practitioners how they can add web analytics to their tool kit and have an additional source of data about users." --Reference & Research Book News, October 2013mehr

Autor

Michael Beasley is a user experience designer at ITHAKA and has eight years of experience in usability testing, user interface design, and web analytics. Previously, he was the measurement team lead at Pure Visibility, where he fused web analytics with traditional user experience activities to better answer clients' questions about their customers. Mike earned his MSI degree in human-computer interaction at the University of Michigan School of Information and was active for several years on the board of the Michigan chapter of the User Experience Professionals' Association. Mike has written articles for User Experience magazine and has given talks and workshops on web analytics geared toward user experience professionals.