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Whatever You Think Think the Opposite

BuchKartoniert, Paperback
144 Seiten
Englisch
Penguin Books UKerschienen am02.03.2006
Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions.mehr

Produkt

KlappentextHave you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions.
ZusammenfassungNur wer quer denkt und unkonventionelle Wege geht, kann die Welt verändern. Und nur wer wagt, Fehler zu machen, hat die Chance auf Erfolg. So die Thesen des Werbegurus und Bestsellerautors Paul Arden in diesem provokanten Wirtschaftsbuch der etwas anderen Art.
Details
ISBN/GTIN978-0-14-102571-1
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2006
Erscheinungsdatum02.03.2006
Seiten144 Seiten
SpracheEnglisch
Gewicht244 g
Artikel-Nr.10685622

Autor

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi

Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.