Produkt
KlappentextThis book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
ZusammenfassungHuge surge in interest in PR in New Europe over recent yearsVery topical with so many new countries joining the European UnionAuthors combine both practical and academic experience to approach the topic from both angles. One author was Chief Executive of a major PR company, the other is a Senior Lecturer in PR
Details
ISBN/GTIN978-0-230-20583-3
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2008
Erscheinungsdatum28.10.2008
Auflage2008
Seiten246 Seiten
SpracheEnglisch
Gewicht551 g
IllustrationenXVII, 246 p.
Artikel-Nr.14624092
Rubriken
GenreWirtschaft