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Stadia Naming Rights in Sport

BuchGebunden
88 Seiten
Englisch
Taylor & Franciserschienen am23.05.2022
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.mehr
Verfügbare Formate
BuchGebunden
EUR63,50
TaschenbuchKartoniert, Paperback
EUR25,50
E-BookEPUB0 - No protectionE-Book
EUR26,99
E-BookPDF0 - No protectionE-Book
EUR26,99

Produkt

KlappentextThis book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
Details
ISBN/GTIN978-0-367-63008-9
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2022
Erscheinungsdatum23.05.2022
Seiten88 Seiten
SpracheEnglisch
Gewicht213 g
Artikel-Nr.8952391

Inhalt/Kritik

Inhaltsverzeichnis
1. Introducing Naming Rights Sponsorship, 2. Why Do Brands Buy Naming Rights?, 3. Activating Naming Rights Sponsorships, 4. Fan Reactions to Naming Rights Sponsorship, 5. Selecting a Naming Rights Partner, 6. The Future of Naming Rights Sponsorship in Sportmehr

Autor

Leah Gillooly is Senior Lecturer in Marketing at Manchester Metropolitan University, UK. Her research interests include sports sponsorship, naming rights, branding, sports fan behaviour, and the sports customer experience. Leah regularly comments on sports marketing and sponsorship-related stories in the media.

Terry Eddy is Associate Professor of Sport Management at the University of Windsor, Canada. His primary research areas are sport sponsorship and consumer behaviour.

Dominic Medway is Professor of Marketing in the Institute of Place Management at Manchester Metropolitan University, UK. His research is primarily focused on the complex interactions between places, spaces, and those who manage and consume them, reflecting his academic training as a geographer.
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