Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

Propaganda and Public Relations in Military Recruitment

Promoting Military Service in the Twentieth and Twenty-First Centuries
TaschenbuchKartoniert, Paperback
254 Seiten
Englisch
Taylor & Franciserschienen am30.05.2022
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.mehr
Verfügbare Formate
BuchGebunden
EUR182,50
TaschenbuchKartoniert, Paperback
EUR57,50
E-BookPDF0 - No protectionE-Book
EUR53,99
E-BookEPUB0 - No protectionE-Book
EUR53,99

Produkt

KlappentextThis book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.
Details
ISBN/GTIN978-0-367-64101-6
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2022
Erscheinungsdatum30.05.2022
Seiten254 Seiten
SpracheEnglisch
Gewicht381 g
Illustrationen15 SW-Abb., 15 SW-Fotos
Artikel-Nr.8997909

Inhalt/Kritik

Inhaltsverzeichnis
Introduction 1. Your Country(ies) Need You: The Case for a Global Analysis of Military Recruitment Promotion. 2. Your Media Need You! How Recruiters Use Advertising, Public Relations and Propaganda Part I: Recruitment in an Era of Total War 3. Why Africans in British Empire Territories Joined the Colours, 1914-1918. 4. National Aspirations against War Fatigue: Uses and Mechanisms of Mobilising Propaganda in World War I Greece. 5. Winning the battle to lose the war: The Call to Arms recruiting campaign in Australia 1916. 6. It takes a good woman to sell a good war: The use of women in World War One US propaganda posters. 7. 'A Place for Everyone, and Everyone Must Find the Right Place': Recruitment to British Civil Defence, 1937-44. Part II: Recruitment at a Time of Cold War 8. It´s Like a Good School, Only Better´: Recruiting Boys to the British Armed Forces under the First Attlee Government, 1946-50. 9. Eastern Europe´s Reluctant Soldiers: Recruitment to the Armies of the Warsaw Pact, 1956-1991. 10. The Army Just Sees Green´: Utopian Meritocracy, Diversity, and United States Army Recruitment in the 1970s. Part III: Recruitment in the Digital Age 11. Canadian Military Public Affairs and Recruitment in an Age of Social Media Platforms. 12. Life is Wonderful because of the Military´: People´s Liberation Army Recruitment Campaigns in Contemporary China. 13. The Caliphate Wants You! Conflating Islam and Islamist Ideology in Islamic State of Iraq and Syria Recruitment Propaganda and Western Media Reporting. Conclusion 14. Narratives of Service, Sacrifice and Security: Reflecting on the Global Legacy of Military Recruitment Campaignsmehr

Autor

Brendan Maartens is Lecturer in Communication and Media at the University of Liverpool. He has published on various aspects of military recruitment promotion in Britain and Ireland, and has also written about the development of modern media management techniques. At the broadest level, he is interested in how governments and armed forces 'sell' themselves to ordinary citizens, and what role private enterprise (and advertising agencies and public relations firms in particular) play in such selling.

Thomas Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon. Before entering academia, he spent six years as a broadcast specialist in armed forces radio and television and has worked in advertising and corporate public relations and as a graphic designer and editorial cartoonist. He is the author of numerous research articles on media ethics and several college texts.
Weitere Artikel von
Herausgegeben:Maartens, Brendan