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Customer Loyalty and Supply Chain Management

Business-to-Business Customer Loyalty Analysis
TaschenbuchKartoniert, Paperback
144 Seiten
Englisch
Taylor & Franciserschienen am12.12.2019
Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literatmehr
Verfügbare Formate
TaschenbuchKartoniert, Paperback
EUR56,00
E-BookPDFDRM AdobeE-Book
EUR56,49
E-BookEPUBDRM AdobeE-Book
EUR56,49

Produkt

KlappentextDespite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat
Details
ISBN/GTIN978-0-367-88894-7
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
FormatTrade Paperback (USA)
Erscheinungsjahr2019
Erscheinungsdatum12.12.2019
Seiten144 Seiten
SpracheEnglisch
MasseBreite 157 mm, Höhe 231 mm, Dicke 20 mm
Gewicht386 g
Artikel-Nr.54456161
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
IndexList of figuresList of tablesList of boxesForewordPrefaceAcknowledgmentsChapter 1: OVERLAPPING AREAS OF SUPPLY CHAIN AND MARKETING/ACHIEVING INTEGRATION BETWEEN SUPPLY CHAIN MANAGEMENT AND MARKETINGResearch in Business-to-Business MarketingSupply Chain Management: A Pillar for Business-to-Business MarketingChapter 2: CUSTOMER LOYALTY IN THE BUSINESS-TO-BUSINESS CONTEXTCustomer loyalty backgroundThe Role of Switching Costs on Customer LoyaltyLinking Customer Satisfaction on Customer LoyaltyCustomer Value and Its Impact on Customer LoyaltyLogistics Service Quality and Its Impact on Customer Loyalty.Trust, Commitment and Customer LoyaltyThe Role of Managing Returns on Customer LoyaltyCustomer Loyalty and Word of MouthChapter 3: THE ERA OF OMNICHANNELFrom Offline to Online: The Impact of DigitalisationFrom Multichannel to Omni-Channel-The Company PerspectiveB2B Digital Transformation and requirementsCommitment to Digital at a Strategic LevelContentExperienceData Mining and Big Data AnalyticsMeasuring Digital Impact Through Key Performance IndicatorsChapter 4: MANAGING THE SUPPLY CHAIN IN THE DIGITAL CONTEXTNew issues for supply chain operationsInventory SystemPicking ProcessesAssortmentDelivery VelocityProduct Returns ManagementOrganisationInformation Technology SystemsChapter 5: THEORY, METHODS AND PRACTICE FOR MEASURING CUSTOMER LOYALTYIntroductionApplying Complexity Theory to Customer Loyalty in a Business-to-Business ContextStudy A. Measuring Value Perceptionmehr

Autor

Ivan Russo, Ph.D. is an Associate Professor at University of Verona. His research coalesces under the broad umbrella of supply chain management & marketing. He has published in the Journal of Operations Management, Journal of Business Research, International Journal of Physical Distribution and Logistics Management, International Journal of Production Economics, Journal of Business and Industrial Marketing, International Journal Of Quality And Service Sciences, International Journal Of Entrepreneurship And Small Business.



Ilenia Confente, Ph.D. is an Assistant Professor at University of Verona. Her research interests range from B2B to digital marketing. She has published in Journal of Business Research, Journal of Business and Industrial Marketing, International Journal of Tourism Research, International Journal Of Quality And Service Sciences, International Journal Of Entrepreneurship And Small Business.
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Confente, Ilenia