Produkt
KlappentextNEW YORK TIMESÿBESTSELLER
USA TODAYÿBESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.ÿJust about everyone thinks they know how they got there. Just about everyone is wrong.ÿ
For all that s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these compaðnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world s first trillion-dollar company, can anyone chalðlenge them?
In the same irreverent style that has made him one of the world s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
USA TODAYÿBESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.ÿJust about everyone thinks they know how they got there. Just about everyone is wrong.ÿ
For all that s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these compaðnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world s first trillion-dollar company, can anyone chalðlenge them?
In the same irreverent style that has made him one of the world s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
ZusammenfassungApple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation. Does any other company stand a chance of competing? Through analysis that's both rigorous and entertaining, Galloway outlines the path for the Fifth Horseman. Readers will come away with fresh, game-changing insights about what it takes to win in today's economy.
Details
ISBN/GTIN978-0-525-54039-7
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2018
Erscheinungsdatum04.09.2018
Erstverkaufstag04.09.2018
AuflageINT
Seiten336 Seiten
SpracheEnglisch
Gewicht160 g
Artikel-Nr.47448464
Rubriken
GenreWirtschaft