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Blockbusters

Why Big Hits - and Big Risks - are the Future of the Entertainment Business
TaschenbuchKartoniert, Paperback
320 Seiten
Englisch
Faber & Fabererschienen am16.01.2014Main
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.mehr
Verfügbare Formate
BuchGebunden
EUR39,50
TaschenbuchKartoniert, Paperback
EUR19,50
E-BookEPUBePub WasserzeichenE-Book
EUR13,99
E-BookEPUB2 - DRM Adobe / EPUBE-Book
EUR10,49

Produkt

KlappentextWhat is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
Details
ISBN/GTIN978-0-571-30922-1
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2014
Erscheinungsdatum16.01.2014
AuflageMain
Seiten320 Seiten
SpracheEnglisch
Gewicht348 g
Artikel-Nr.29326339
Rubriken
GenreWirtschaft

Inhalt/Kritik

Kritik
An accessible and entertaining book. Jason Abbruzzese Financial Timesmehr

Autor

Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the school's history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune, and her first book, Blockbusters, was one of Amazon's 2013 Best Books of the Year. She lives in Boston, Massachusetts.