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Competitive Strategy

Techniques for Analyzing Industries and Competitors
BuchKartoniert, Paperback
432 Seiten
Englisch
Simon & Schuster UKerschienen am15.01.2004
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.mehr
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BuchKartoniert, Paperback
EUR26,00
BuchGebunden
EUR44,50

Produkt

KlappentextElectrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Zusammenfassung
Details
ISBN/GTIN978-0-7432-6088-6
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2004
Erscheinungsdatum15.01.2004
Seiten432 Seiten
SpracheEnglisch
Gewicht484 g
Illustrationenw. figs.
Artikel-Nr.10563274
Rubriken
GenreWirtschaft

Inhalt/Kritik

Kritik
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.mehr

Autor

Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.