Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

Optimizing Digital Strategy

How to Make Informed, Tactical Decisions that Deliver Growth
TaschenbuchKartoniert, Paperback
248 Seiten
Englisch
Kogan Pageerschienen am03.12.2018
Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.mehr
Verfügbare Formate
BuchGebunden
EUR87,50
TaschenbuchKartoniert, Paperback
EUR31,50
E-BookEPUBDRM AdobeE-Book
EUR33,99

Produkt

KlappentextUnderstand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.
Details
ISBN/GTIN978-0-7494-8372-2
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2018
Erscheinungsdatum03.12.2018
Seiten248 Seiten
SpracheEnglisch
Gewicht385 g
Artikel-Nr.48169971
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 01: Building digital strategy that works;Chapter - 02: Why digital strategies fail and how to recognize failure;Chapter - 03: Levers for digital growth and how to use them;Chapter - 04: The importance of innovation in driving success;Chapter - 05: The dark side of digital;Chapter - 06: Emerging digital business models;Chapter - 07: The e-commerce system;Chapter - 08: Building a customer-centric culture;Chapter - 09: Making digital choices that differentiate success from failure;Chapter - 10: This is the business of transformationmehr
Kritik
"Optimizing Digital Strategy successfully challenges the perception that more and more technology is the always answer - the organization is often the biggest barrier to online success and this book explores why and what to do about it. It's a commercial and engaging book that shows leaders how to improve performance. Full of useful frameworks and case examples, it sets out a structure with which leaders can assess their business and then focus on what needs to change to drive growth online." Anna Rawling, Managing Director, Product and Portfolio Strategy, The Economistmehr

Autor

Christopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School. James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2. Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.
Weitere Artikel von
Hammersley, James