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The Retail Start-Up Book

Successfully Plan, Launch and Grow a Business
TaschenbuchKartoniert, Paperback
272 Seiten
Englisch
Kogan Page Ltderschienen am03.05.2019
Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.mehr
Verfügbare Formate
BuchGebunden
EUR109,50
TaschenbuchKartoniert, Paperback
EUR34,50
E-BookEPUBDRM AdobeE-Book
EUR33,99

Produkt

KlappentextBuild a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.
Details
ISBN/GTIN978-0-7494-8472-9
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2019
Erscheinungsdatum03.05.2019
Seiten272 Seiten
SpracheEnglisch
MasseBreite 154 mm, Höhe 233 mm, Dicke 20 mm
Gewicht411 g
Artikel-Nr.48500939
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: Introduction;Section - ONE: Getting to grips with retail;Chapter - 01: The issues facing the UK retail trade today;Section - TWO: Creating your retail marketing plan;Chapter - 02: Analysing and positioning your retail business in the existing market;Chapter - 03: Generating a powerful SWOT analysis for your retail business;Chapter - 04: Planning your retail marketing strategy;Chapter - 05: Building your retail marketing mix;Chapter - 06: Winning in retail - know your market, know your customer;Chapter - 07: Understanding the basic principles of shopping;Chapter - 08: Attracting and retaining customers online, using on-brand content and social media;Section - THREE: Effective finance planning and control;Chapter - 09: How to kickstart your retail business;Chapter - 10: Generating a results-driven business plan;Chapter - 11: A straightforward guide to sales, stock and profit;Chapter - 12: Selection and management of retail systems and controls;Section - FOUR: Buying and visual merchandising;Chapter - 13: Step one to procurement and merchandising - Understand your business and the marketplace you will be entering;Chapter - 14: Efficient buying techniques to make money;Chapter - 15: Controlling and measuring product performance and establishing KPIs;Chapter - 16: Building and maintaining relationships in retail for long-term returns;Chapter - 17: Understanding customers´ behaviour and information overload - The need to make the product focused, visually clear and correctly price-positioned;Section - 18: Maximizing customer feedback and the visual experience;Chapter - 19: Visual merchandising - Managing space performance, layout and add-on selling to encourage purchase;Chapter - 20: Creating your global signpost through online merchandising;Section - FIVE: Challenges for bricks-and-mortar retailers;Chapter - 21: Understanding your lease - and how local authorities can benefit you;Section - SIX: How good should become sensational;Chapter - 22: Why good today is not good enough in the current retail trade;Chapter - 23: Conclusion - Your journeymehr

Autor

Rowland Gee is former Chief Executive of Moss Bros Group plc. Under his leadership, Moss Bros entered a strategic business relationship with Hugo Boss, resulting in the UK establishment of the brand. He is co-founder of Grey4Gold Ltd, a professional skills matching service for retail. Danny Sloan was BAA Director of Planning 2012, ensuring BAA airports delivered the First and Lasting Impression for the UK across its airports during the London Olympics. He is co-founder of Grey4Gold Ltd. Graham Symes is an experienced finance director in retail and wholesale fashion, with clients including Harrods, Harvey Nichols, Selfridges, and Christian Lacroix.
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