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Influencers and Revolutionaries

How Innovative Trailblazers, Trends and Catalysts Are Transforming Business
TaschenbuchKartoniert, Paperback
288 Seiten
Englisch
Kogan Pageerschienen am03.02.2020
Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.mehr
Verfügbare Formate
BuchGebunden
EUR62,00
TaschenbuchKartoniert, Paperback
EUR21,00
E-BookEPUBDRM AdobeE-Book
EUR31,49

Produkt

KlappentextUnderstand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.
Details
ISBN/GTIN978-0-7494-9868-9
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2020
Erscheinungsdatum03.02.2020
ReiheKogan Page Inspire
Seiten288 Seiten
SpracheEnglisch
Gewicht396 g
Artikel-Nr.51907336
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: Introduction;Chapter - 01: Classic innovation theory and current leading-edge thinking;Chapter - 02: The disruptors disrupted. What next for adland?;Chapter - 03: The future of retail and the future home;Chapter - 04: How the food and drink industries leverage catalytic trends;Chapter - 05: The wellness economy meets the lifestyle industry;Chapter - 06: Smart cities, the IoT and connected living;Chapter - 07: Intelligent and sustainable - a new era of tourism and mobility;Chapter - 08: The transformation of entertainment by technology, experiences and personalization;Chapter - 09: The future of work - goodbye to certainty and stability. Hello to Industry 4.0;Chapter - 10: Fintech and insurtech, and the battle of choice vs privacy;Chapter - 11: Summary - The Influencers and Revolutionaries Innovation Manifesto;Chapter - 12: References and further reading;Chapter - 13: Indexmehr
Kritik
"Don't try to hide from the future - it will be here sooner than you think. And when it arrives, you'd better be prepared! Start by reading Influencers & Revolutionaries. And then shape your future." Carsten Beck, Director of Research, The Copenhagen Institute for Futures Studiesmehr

Schlagworte

Autor

Sean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.
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