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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success
BuchKartoniert, Paperback
320 Seiten
Englisch
Random House UKerschienen am27.04.2017
Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.mehr
Verfügbare Formate
BuchGebunden
EUR30,00
BuchKartoniert, Paperback
EUR20,50
E-BookEPUBDRM AdobeE-Book
EUR11,49
E-BookEPUBDRM AdobeE-Book
EUR14,99

Produkt

KlappentextGrowth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.
ZusammenfassungThe definitive playbook by the pioneers and creators of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, that drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest and more.
Details
ISBN/GTIN978-0-7535-4537-9
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2017
Erscheinungsdatum27.04.2017
Seiten320 Seiten
SpracheEnglisch
Gewicht423 g
Artikel-Nr.41120434
Rubriken
GenreWirtschaft

Inhalt/Kritik

Kritik
In an increasingly erratic business landscape, where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly. Eric Ries, bestselling author of THE LEAN STARTUPmehr