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Public Information Campaigns and Opinion Research

A Handbook for the Student and Practitioner
BuchGebunden
208 Seiten
Englisch
Sage Publications UKerschienen am28.11.2001
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.mehr
Verfügbare Formate
BuchGebunden
EUR225,00
E-BookPDFDRM AdobeE-Book
EUR215,99

Produkt

KlappentextThis handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.
Details
ISBN/GTIN978-0-7619-6431-5
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2001
Erscheinungsdatum28.11.2001
Seiten208 Seiten
SpracheEnglisch
MasseBreite 161 mm, Höhe 240 mm, Dicke 16 mm
Gewicht484 g
Artikel-Nr.13676984

Inhalt/Kritik

Inhaltsverzeichnis
Foreward - Hans-Dieter Klingemann and Andrea R[um]ommeleKarlheinz ReifCampaigns and Surveys - Hans-Dieter Klingemann and Andrea Rommele An IntroductionPART ONE: COMMUNICATING THE MESSAGE: THEORETICAL APPROACHESInformation and Communication Campaigns - Katrin Voltmer and Andrea Rommele Linking Theory to PracticeModeling and Evaluating Public Relations Campaigns - Barbara Baerns and Juliana RauppTowards a Theory of Campaigns - Michael Schenk and Thomas Dobler The Role of Opinion LeadersPART TWO: PLANNING AND IMPLEMENTING NATIONAL CAMPAIGNSThe Importance of Research in Planning and Developing Communications Campaigns - Malcolm Rigg The UK Government Home Office Smoke Alarms CampaignPlanning and Implementing a National Campaign - Simon Rayner Two Campaigns by the National Farmers UnionPublic Opinion Information and Campaign Strategies - Ronald L Holzhacker An American Case StudyPART THREE: PLANNING AND IMPLEMENTING INTERNATIONAL CAMPAIGNSCommunicating `Europe' - Hans Dieter-Klingemann and Andrea Rommele Implications For Multi-Level Governance in the European UnionCampaign Practices and Survey Use in the European Commission - Christine Putz The Eurobarometer SurveyThe Role of Survey Research in International Campaigns - Michele Corrado What Can Be Learnt From Case Studies?PART FOUR: ASSESSMENT OF EFFECTSEffective Campaign Assessment - Leon Ostergaard How to Learn From Your FailuresUsing Survey Research to Determine the Effects of a Campaign - Klaus SchonbachUsing Market Research Techniques to Determine Campaign Effects - Rolf PfleidererCONCLUSIONUsing Survey Research in Campaigns - Hans-Dieter Klingemann and Andrea Rommele A Summary and Checklist for the Student and Campaign Practitionermehr

Autor

Hans-Dieter Klingemann earned his academic degrees from the University of Cologne (1966: Dr. rer. pol.) and from the University of Mannheim (1978: Dr. habil.). He has held academic positions at the University of Cologne (1966-74), the Center for Survey Research (ZUMA), Mannheim (1974-80), the Free University of Berlin (1980-2002), the Collegium Civitas, Warsaw (2001-2005), and the Social Science Research Center Berlin (1989-2003). Professor Klingemann has also taught political science at the University of Bonn (1972/73), the University of Tubingen (1976/77), the University of Michigan (1970, 1974, 1987, 1997), the University of Georgia (1973), the European University Institute, Florence (1978), the State University of New York, Binghamton, N.Y. (1987), the Virginia Institute and State University, Blacksburg, Virginia (1988/89), and the Institut d' Etudes Politiques de Paris 1999, 2003-2005). Since 1995 he is a Senior Fellow of the Center for the Study of Democracy, University of California, Irvine, and since 2005 of the Centre d'Etudes Europeennes, Sciences Po, Paris. In the profession Professor Klingemann has served as Vice-President (1982/83) and President of the International Society of Political Psychology (1986/87), as member of the Executive Committee of the European Consortium for Political Research (1988/94), as Vice-President of the International Political Science Association (1994/97), as President of the German Paul Lazarsfeld-Society (1994/99), and as President of the European Political Science Network (2002-2005). In 1999 Professor Klingemann was elected foreign member of the Finnish Academy of Science and Letters, and in 2001 he became member of the Deutsche Akademie der Naturforscher Leopoldina. He is also Honorary Senator of the University of Ljubljana, Slovenia, and doctor honoris causa in philosophy of Orebro Universitet, Sweden, and doctor honoris causa of the Social Sciences of the Universiteit van Tilburg, The Netherlands. His current research interest is in the field of democratic politics with special attention to the persistence of democratic regimes and the quality of the democratic process.