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Location and Personalisation: Delivering Online and Mobility Services

BuchGebunden
240 Seiten
Englisch
This books takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies.mehr
Verfügbare Formate
BuchGebunden
EUR150,50

Produkt

KlappentextThis books takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies.

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1: Personalisation - an Overview of its Use and PotentialChapter 2: An Overview of Location-Based ServicesChapter 3: Locating Calls to the Emergency ServicesChapter 4: Location-Based Services - an Overview of the StandardsChapter 5: Profiling - TechnologyChapter 6: Service Personalisation and BeyondChapter 7: Profiles - Analysis and BehaviourChapter 8: Device Personalisation - Where Content Meets DeviceChapter 9: Multilingual Information TechnologyChapter 10: Smart Tools for Content SynthesisChapter 11: Personalised Advertising - Exploiting the Distributed UserChapter 12: Personalisation and Web CommunitiesChapter 13: Location Information from the Cellular Network - an OverviewChapter 14: A Multi-Agent System to Support Location-Based GroupChapter 15: A Million Segments of One - How Personal Should Customermehr