Produkt
KlappentextThis book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Details
ISBN/GTIN978-1-032-42799-7
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2024
Erscheinungsdatum09.10.2024
Seiten130 Seiten
SpracheEnglisch
MasseBreite 174 mm, Höhe 246 mm
Artikel-Nr.17328619
Rubriken
GenreWirtschaft