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Rethinking Business Anthropology

Cultural Strategies in Marketing and Management
TaschenbuchKartoniert, Paperback
Englisch
Taylor & Francis Ltderscheint am14.10.2024
Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.mehr
Verfügbare Formate
TaschenbuchKartoniert, Paperback
EUR50,50
E-BookPDFDRM AdobeE-Book
EUR53,99
E-BookEPUBDRM AdobeE-Book
EUR53,99

Produkt

KlappentextQualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Details
ISBN/GTIN978-1-032-92635-3
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2024
Erscheinungsdatum14.10.2024
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm
Artikel-Nr.17330136
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Preface Part I: Business Anthropology, Indigenous Views, and Sustainability1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age2. Business Anthropology and a Little Glass of Rum3. Moving Towards a Macro and Sustainable Focus Part II: Pioneering Ideas4. Friedrich Hegel and the Concept of Culture5. Social Structuralism vs. Mental Structuralism6. Existentialism to Postmodernism: Alternatives to Structural Analysis7. Marxist Theory and Business Anthropology Part III: Anthropological Perspectives in Cultural Analysis8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology10. Archetypes and Business Strategies11. The Price of Fame: Business Anthropology Looks at Dysfunction Part IV: Business Anthropology in the Developing World12. Tribal Management in an Evolving World13. Negotiating with Indigenous People14. Substantive Paradigms and Business Anthropology15. Strategies of Empowerment Epilogue Appendix: Business Anthropology: An OverviewDr. Robert Guang Tian Indexmehr