Produkt
KlappentextA vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.
Details
ISBN/GTIN978-1-108-79000-0
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
FormatTrade Paperback (USA)
Erscheinungsjahr2024
Erscheinungsdatum04.07.2024
Seiten200 Seiten
SpracheEnglisch
MasseBreite 152 mm, Höhe 229 mm, Dicke 14 mm
Gewicht372 g
Artikel-Nr.61102033
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