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Chinese Signs

An Introduction to China's Linguistic Landscape
TaschenbuchKartoniert, Paperback
238 Seiten
Englisch
Cambridge University Presserschienen am07.03.2024
Highlighting stylistic and rhetorical characteristics, this fully illustrated book explores the written form of Mandarin Chinese in a range of everyday settings. Taking examples from Chinese public writing across a variety of textual genres, such as signs, banners and advertisements, it prepares students for navigating 'real world' Chinese, not only in terms of its linguistic and stylistic characteristics, but also its social and cultural context. Drawing over 500 pictorial examples from the linguistic landscape, it explores the signs from a variety of perspectives, for example by highlighting elements of classical Chinese that are still used in the modern language, showing the most popular rhetorical patterns used in Chinese, and presenting the interactions between both Standard Mandarin and dialect, and Chinese and other languages. Detailed annotations are provided for all signs, in both Chinese and English, to accommodate readers of all proficiency levels in Chinese.mehr
Verfügbare Formate
BuchGebunden
EUR87,50
TaschenbuchKartoniert, Paperback
EUR29,00
E-BookEPUBDRM AdobeE-Book
EUR28,99

Produkt

KlappentextHighlighting stylistic and rhetorical characteristics, this fully illustrated book explores the written form of Mandarin Chinese in a range of everyday settings. Taking examples from Chinese public writing across a variety of textual genres, such as signs, banners and advertisements, it prepares students for navigating 'real world' Chinese, not only in terms of its linguistic and stylistic characteristics, but also its social and cultural context. Drawing over 500 pictorial examples from the linguistic landscape, it explores the signs from a variety of perspectives, for example by highlighting elements of classical Chinese that are still used in the modern language, showing the most popular rhetorical patterns used in Chinese, and presenting the interactions between both Standard Mandarin and dialect, and Chinese and other languages. Detailed annotations are provided for all signs, in both Chinese and English, to accommodate readers of all proficiency levels in Chinese.
Details
ISBN/GTIN978-1-108-96969-7
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2024
Erscheinungsdatum07.03.2024
Seiten238 Seiten
SpracheEnglisch
MasseBreite 169 mm, Höhe 242 mm, Dicke 17 mm
Gewicht427 g
Artikel-Nr.60962287

Inhalt/Kritik

Inhaltsverzeichnis
Part I. General Characteristics: 1. Why signs?; 2. Stylistic traits; 3. Rhetorical devices; 4. Non-uniform format; Part II. Essential Signs; 5. Airport and arrival; 6. Hotels; 7. Basic services; 8. Getting your bearings; 9. Getting around; 10. Eating; 11. Shopping; 12. Schools and offices; 13. Culture and entertainment; 14. Alerts; 15. Health; Part IV. Other Signs; 16. Advertising; 17. Civic signs; 18. Dialetical elements; 19. The Chinese diaspora; 20. Foreign infusion; 21. Mistranslation.mehr

Autor

Zheng-sheng Zhang is Professor at the Department of Linguistics and Asian/Middle Eastern Languages, San Diego State University. Recent publications include Dimensions of Variation in Written Chinese (2017) and Introduction to Chinese Natural Language Processing (co-authored, 2009).