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Startup Mixology

Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success
BuchGebunden
272 Seiten
Englisch
Wiley & Sonserschienen am15.08.20141. Auflage
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life.mehr
Verfügbare Formate
BuchGebunden
EUR25,00
E-BookPDF2 - DRM Adobe / Adobe Ebook ReaderE-Book
EUR16,99
E-BookEPUB2 - DRM Adobe / EPUBE-Book
EUR16,99

Produkt

KlappentextShake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life.
Details
ISBN/GTIN978-1-118-84438-0
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2014
Erscheinungsdatum15.08.2014
Auflage1. Auflage
Seiten272 Seiten
SpracheEnglisch
Artikel-Nr.30010543
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Foreword Tony Hsieh ix Introduction 1Part 1 GETTING STARTED 5 1 Entrepreneurial Mind 7 2 Ideas 21 3 Action 31 4 Formation 47 Part 2 PRODUCT 59 5 Product-Market Fit 61 6 Launch 73 7 Metrics 85Part 3 TEAM AND PEOPLE 95 8 Team 97 9 Culture 109 10 Celebration 123 11 Relationships 135 Part 4 SALES AND MARKETING 147 12 Marketing 149 13 Sales 165 Part 5 MONEY 179 14 Bootstrapping 181 15 Funding 193 Part 6 GROWTH AND CHANGE 211 16 Failure 213 17 Success 223 Conclusion 237 Acknowledgments 239 References 243 Index 247mehr

Autor

FRANK GRUBER grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. His alma maters include Purdue and Northwestern respectively. He cofounded Tech Cocktail in 2006, which has grown into a hub for the creative class, offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like Thankfulfor, Splog Reporter, and more. As a journalist his works have been featured in a number of top media publications. He was named by Forbes as one of the most connected people in tech. Frank is also a Venture Partner with Crystal Tech Fund.