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SEO For Dummies

BuchKartoniert, Paperback
512 Seiten
Englisch
Wiley & Sonserschienen am10.02.20207. Aufl.
Up relevance scores, improve page speed, optimize voice search questions, and more!   Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP featuresMaximize the effects of personalized searchAnalyze results with improved analytics toolsOptimize voice search strategies There´s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR31,50
E-BookPDF2 - DRM Adobe / Adobe Ebook ReaderE-Book
EUR22,99
E-BookEPUB2 - DRM Adobe / EPUBE-Book
EUR22,99

Produkt

KlappentextUp relevance scores, improve page speed, optimize voice search questions, and more!   Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP featuresMaximize the effects of personalized searchAnalyze results with improved analytics toolsOptimize voice search strategies There´s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
Details
ISBN/GTIN978-1-119-57957-1
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2020
Erscheinungsdatum10.02.2020
Auflage7. Aufl.
Seiten512 Seiten
SpracheEnglisch
Gewicht942 g
Artikel-Nr.51521863

Inhalt/Kritik

Inhaltsverzeichnis
Introduction 1 Part 1: Getting Started with SEO 5 Chapter 1: Surveying the Search Engine Landscape 7 Chapter 2: Search Results, Deconstructed 21 Chapter 3: Your One-Hour, Search Engine-Friendly Website Makeover 33 Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53 Chapter 5: Making Your Site Useful and Visible 73 Part 2: Building Search Engine-Friendly Sites 89 Chapter 6: Picking Powerful Keywords 91 Chapter 7: Creating Pages That Search Engines Love 111 Chapter 8: Designing for Speed 143 Chapter 9: Designing for Mobile 153 Chapter 10: Using Structured Data Markup 161 Chapter 11: Avoiding Things That Search Engines Hate 173 Chapter 12: Dirty Deeds, Done Dirt Cheap 195 Chapter 13: Bulking Up Your Site: Competing with Content 213 Chapter 14: Finding Traffic Through Local Search Marketing 239 Part 3: Adding Your Site to the Indexes and Directories 267 Chapter 15: Getting Your Pages into the Search Engines 269 Chapter 16: Submitting to the Directories 285 Chapter 17: Product Search: Remember the Shopping Directories and Retailers 295 Part 4: After You´ve Submitted Your Site 319 Chapter 18: Using Link Popularity to Boost Your Position 321 Chapter 19: Finding Sites to Link to Yours 347 Chapter 20: Even More Great Places to Get Links 371 Chapter 21: Social Networking - Driven by Drivel 385 Chapter 22: Video and Images: Putting Your Best Face Forward 393 Chapter 23: Beyond the Basics 403 Chapter 24: When Google Bites Back: A Guide to Catastrophe 415 Part 5: The Part of Tens 435 Chapter 25: Ten-Plus Myths and Mistakes 437 Chapter 26: Ten-Plus Ways to Stay Updated 445 Chapter 27: Ten-Plus Useful Things to Know 451 Index 465mehr

Autor

Peter Kent is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles.