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Decisively Digital

From Creating a Culture to Designing Strategy
BuchKartoniert, Paperback
400 Seiten
Englisch
Wiley & Sonserschienen am29.07.20211. Auflage
Discover how to survive and thrive in an increasingly digital world  Digital strategy should consist of more than just updating your business´ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.  In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You´ll discover how to:  Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results  Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR25,00
E-BookPDF2 - DRM Adobe / Adobe Ebook ReaderE-Book
EUR16,99
E-BookEPUB2 - DRM Adobe / EPUBE-Book
EUR16,99

Produkt

KlappentextDiscover how to survive and thrive in an increasingly digital world  Digital strategy should consist of more than just updating your business´ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.  In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You´ll discover how to:  Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results  Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.
Details
ISBN/GTIN978-1-119-73728-5
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2021
Erscheinungsdatum29.07.2021
Auflage1. Auflage
Seiten400 Seiten
SpracheEnglisch
Gewicht488 g
Artikel-Nr.56661501
Rubriken
GenreGeschichte/Politik

Inhalt/Kritik

Inhaltsverzeichnis
About the Author iv Acknowledgments v Foreword by Bernard Marr xi Introduction xiii Part I: Digital Strategy 1 Chapter 1: Introduction to Digital Strategy 3 Strategic Topics 4 Culture 5 Collaborative Culture 6 Data-Driven Decision-Making 6 Citizen Data Science 7 Maker Culture 7 Impact 8 Digital Capabilities 9 Completing Your Digital Strategy Big Picture 10 Impact Venn 11 Digital Maturity and Organizational Readiness 12 Digital Maturity Assessment 13 Endnotes 16 Part II: Digital Culture and Modern Work 19 Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21 Key Takeaways 31 Endnotes 31 Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33 Key Takeaways 40 Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41 Key Takeaways 48 Endnotes 48 Chapter 5: Florian Ramseger: The Future of the Digital Society 49 Key Takeaways 71 Endnotes 71 Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73 Best-of-Breed vs. Best-of-Suite 74 Corporate Social Network 74 Following the Collaboration Framework 75 Driving Adoption 76 Key Takeaways 77 Endnotes 77 Part III: Data Democracy and Analytics 79 Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81 Key Takeaways 89 Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91 Key Takeaways 100 Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103 Key Takeaways 113 Endnote 114 Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115 Key Takeaways 122 Part IV: Big Data Processing and Cloud Computing 123 Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125 Key Takeaways 135 Chapter 12: Dr. Henna A. Karna: Racing to Last Place - The Criticality of an End-to-End Data Strategy 137 Key Takeaways 153 Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business 155 Key Takeaways 164 Endnote 164 Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165 Key Takeaways 177 Endnotes 177 Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179 Key Takeaways 188 Endnotes 188 Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle 191 Key Takeaways 208 Endnotes 209 Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey 211 Three Elements of a Data Strategy 212 Big Data 213 Analytics 213 Decision-Support Tools 215 Result 215 Chief Digital Officer as Key Driver of the Data Strategy 216 Key Takeaways 216 Endnotes 217 Part V: Artificial Intelligence 219 Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221 Key Takeaways 232 Endnotes 233 Chapter 19: Andreas Kopp: Responsible AI in Practice 235 Key Takeaways 253 Endnotes 253 Chapter 20: Cameron Turner: Understanding the Future with Explainable AI 255 Key Takeaways 266 Chapter 21: Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267 Key Takeaways 280 Endnotes 281 Chapter 22: Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283 Key Takeaways 292 Endnotes 293 Part VI: Process Automation, Blockchain, and The Internet of Things (IOT) 295 Chapter 23: Derek Roos: Fully Leveraging Your Human Capital 297 Key Takeaways 305 Chapter 24: André Rabold: How Digital Culture and IoT Disrupt Our Future 307 Key Takeaways 320 Endnote 320 Chapter 25: Ian Choo: The Distributed Ledger Revolution 321 Key Takeaways 333 Endnote 334 Chapter 26: Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335 Key Takeaways 354 Endnotes 355 Chapter 27: Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today´s Business 357 Key Takeaways 367 Endnote 367 Appendix: Reciprocity: Answering Some of My Own Questions 369 In 10 Years, What Do I Think Our Work Will Look Like? 370 What Are My Favorite Apps, Tools, or Software That I Can´t Live Without? 371 Do I Have a Smart Productivity Hack or Work-Related Shortcut? 372 What Is the Best Advice I Have Ever Received? 373 Key Takeaways 373 Endnotes 374 Index 375mehr

Autor

ALEXANDER LOTH is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society.