Produkt
KlappentextThis book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
ZusammenfassungResearch-based and draws on data from a historical sample of best-selling ELT coursebooks, interviews with ELT publishers and practising teachers Adopts an interdisciplinary and multifaceted approach to ELT materials analysis and pays particular attention to the central role of artworkTakes the view that ELT coursebooks in addition to being curriculum artefacts are also cultural artefacts which serve to make English mean in highly specific waysMakes the case for materials analysis in addition to the more frequent materials evaluation found in the ELT literatureWritten in a clearly and accessibly writing style
Details
ISBN/GTIN978-1-137-50724-2
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2010
Erscheinungsdatum29.09.2010
Auflage2010
Seiten218 Seiten
SpracheEnglisch
Gewicht275 g
IllustrationenXI, 218 p.
Artikel-Nr.33263458
Rubriken
GenreSchulbuch