Produkt
KlappentextThis book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company´s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Details
ISBN/GTIN978-1-138-79019-3
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2014
Erscheinungsdatum22.08.2014
Seiten284 Seiten
SpracheEnglisch
MasseBreite 157 mm, Höhe 231 mm, Dicke 28 mm
Gewicht680 g
Artikel-Nr.31285666
Rubriken
GenreWirtschaft