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Sustainable Marketing

BuchKartoniert, Paperback
256 Seiten
Englisch
Pearson Educationerschienen am01.11.2013
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR89,00
E-BookPDF1 - PDF WatermarkE-Book
EUR59,49

Produkt

KlappentextFor courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Details
ISBN/GTIN978-1-292-04089-9
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2013
Erscheinungsdatum01.11.2013
Seiten256 Seiten
SpracheEnglisch
Gewicht641 g
Artikel-Nr.30251661
Rubriken
GenreWirtschaft
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Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7:  Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships Chapter 15: Digital Media and Sustainable Marketingmehr