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E-Commerce 2021-2022: Business, Technology and Society, Global Edition

TaschenbuchKartoniert, Paperback
912 Seiten
Englisch
Pearson Education Limitederschienen am20.07.2021
For courses in e-commerce A comprehensive overview of e-commerce today. Lively and fun to read,â¯E-commerce 2021: Business, Technology, and Societyâ¯is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchatâ¯illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entireâ¯16th editionâ¯has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.mehr

Produkt

KlappentextFor courses in e-commerce A comprehensive overview of e-commerce today. Lively and fun to read,â¯E-commerce 2021: Business, Technology, and Societyâ¯is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchatâ¯illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entireâ¯16th editionâ¯has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
Details
ISBN/GTIN978-1-292-40931-3
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2021
Erscheinungsdatum20.07.2021
Seiten912 Seiten
SpracheEnglisch
MasseBreite 209 mm, Höhe 251 mm, Dicke 41 mm
Gewicht1640 g
Artikel-Nr.9862353
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
PART 1: INTRODUCTION TO E-COMMERCEâ¯â¯  The Revolution Is Just Beginning  E-commerce Business Models and Concepts⯠  PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCEâ¯â¯  E-commerce Infrastructure: The Internet, Web, and Mobile Platform⯠ Building an E-commerce Presence: Websites, Mobile Sites, and Apps⯠ E-commerce Security and Payment Systems⯠  PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUESâ¯â¯  E-commerce Marketing and Advertising Concepts⯠ Social, Mobile, and Local Marketing  Ethical, Social, and Political Issues in E-commerce⯠  PART 4: E-COMMERCE IN ACTIONâ¯â¯  Online Retail and Services  Online Content and Media  Social Networks, Auctions, and Portals⯠ B2B E-commerce: Supply Chain Management and Collaborative Commerceâ¯mehr

Autor

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.