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The Wine Wars

The Mondavi Affair, Globalisation and 'Terroir'
BuchKartoniert, Paperback
170 Seiten
Englisch
Springer Palgrave Macmillanerschienen am03.07.20061st ed. 2006
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.mehr
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Produkt

KlappentextThis work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
Details
ISBN/GTIN978-1-349-28046-9
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2006
Erscheinungsdatum03.07.2006
Auflage1st ed. 2006
Seiten170 Seiten
SpracheEnglisch
Gewicht245 g
IllustrationenXIII, 170 p.
Artikel-Nr.37730328
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Introduction Robert Mondavi: The Pioneer of the Napa Valley Languedoc: The Biggest Vineyard in the World Aime Guibert: The "Furia Francese" Mondavi in Aniane: A Promising But Difficult Start Things Hotten Up Things Get Poilitical After Mondavi: Gerard Depardieu Comes to Town Cultural Differences at the Heart of Failure Conclusionmehr

Autor

OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.
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Torrès, O.