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North American Perspectives on the Development of Public Relations

Other Voices - Previously published in hardcover
BuchKartoniert, Paperback
141 Seiten
Englisch
Springer Palgrave Macmillanerschienen am07.07.2018Softcover reprint of the original 1st ed. 2017
The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America.mehr
Verfügbare Formate
BuchGebunden
EUR53,49
BuchKartoniert, Paperback
EUR53,49

Produkt

KlappentextThe series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America.

Inhalt/Kritik

Inhaltsverzeichnis
Introduction (Tom Watson).- Chapter 1 United States - antecedents and proto-PR (Cayce Myers).- Chapter 2 United States - development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector).- Chapter 3 Canada - development and expansion of public relations (Amy Thurlow).- Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn).- Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin).- Chapter 6 Entertainment publicity and public relations (Donn J. Tilson).- Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin).- Chapter 8 The historiography of North American public relations (Karla K. Gower).mehr

Autor

Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.