Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

Globalization in a Glass

The Rise of Pilsner Beer Through Technology, Taste and Empire
TaschenbuchKartoniert, Paperback
192 Seiten
Englisch
Bloomsbury Academicerscheint am28.11.2024
The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power. In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glass contributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.mehr

Produkt

KlappentextThe spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power. In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glass contributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.
Details
ISBN/GTIN978-1-350-32785-6
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
FormatTrade Paperback (USA)
Erscheinungsjahr2024
Erscheinungsdatum28.11.2024
Seiten192 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm, Dicke 25 mm
Gewicht454 g
Artikel-Nr.61152915
Rubriken
GenreGeschichte/Politik

Inhalt/Kritik

Inhaltsverzeichnis
List of IllustrationsIntroduction1. Ales for Everyone: English and Continental Brewing Industries, 1750-18702. Modern Methods: European Brewing Technology and Science 3. Making the Investments Count: Business Strategies of Brewing Industries 4. Where the Beer Flowed: Imperial Trade Networks and Migrations5. Not Colonized by the British? No Problem for Pilsner 6. It Tasted Better: Why the People Chose the PilsnerConclusionBibliographyIndexmehr